Rothaarsteig Hits the 10,000-Follower Mark

The Rothaarsteig long-distance hiking trail has surpassed the magic mark of 10,000 followers on Instagram. With this milestone, the “Path of the Senses” continues to expand its digital presence and underscores the growing importance of social media in destination marketing and in promoting this popular hiking trail.

Last month alone, the content—driven primarily by the 25th anniversary—generated more than 200,000 views. Over the past year, views of Rothaarsteig content totaled around 1.4 million. Whether it’s stunning nature shots, event announcements, or behind-the-scenes glimpses—the channel has evolved into a high-reach platform and continues to captivate its fans.

The community is particularly strong in North Rhine-Westphalia, but also in the core regions along the trail’s route in the Sauerland, in Siegen-Wittgenstein, and in the Lahn-Dill district. In addition, the Rothaarsteig’s account reaches numerous hiking enthusiasts throughout Germany and the Netherlands, serving as an important influencer in the international market.

“Reaching the 10,000-follower milestone is a strong signal for us. It shows just how great the interest in the Rothaarsteig remains even after 25 years, both among visitors and local hiking enthusiasts,” explains Harald Knoche, managing director of the Rothaarsteig Association. “Instagram is a key platform for us to inspire others, share stories from the trail, and get people excited about hiking.”

With regular content, authentic insights, and interactive formats, the Rothaarsteig aims to continue expanding its community in the future—digitally, connected, and closely tied to nature along the 154-kilometer route.

Download the press release as a PDF here.

Press Contact:

Ilka Robke, Rothaarsteigverein e.V.
Im Ohle 12, 57392 Schmallenberg
Phone: 02974-9692890, Email: info@rothaarsteig.de